Global Brand Campaign Project

with Raymond Castillo, Head of Product and Brand Marketing @ Miro

About Raymond

Before Miro, Raymond was a brand manager at P&G and Data Science Lead at Uber.

PROJECT

Professional

INDUSTRY TYPE

B2B technology

Startup

Productivity tools

OUTPUT

A big campaign proposal

LEVEL

Intermediate*

WHAT DOES THE COMPANY DO?

Miro is a collaborative, online whiteboarding tool.

THE CHALLENGE

Miro has low brand awareness despite its quick takeoff during the work-from-home days. Its growth has also slowed since people began going back to the office.

YOUR JOB

Develop a brand campaign proposal that casts Miro as the top-of-mind collaboration tool for knowledge workers. If you can "Just Do It" at Nike, what should Miro's campaign be?

*Recommended for those who studied marketing or have a strong interest in it.

"YEAH, I WORKED WITH RAYMOND."

What is this?

Think about it like a case competition.

It's a great way to build experience fast with established companies in a new field by doing the job you want to do.

Internships

2-3 months.

Make friends with people in your company.

Work on what they tell you to do.

"I interned at this company."

Submit multiple resumΓ©s and cover letters, starting after 1-2 months.

Upnext Projects

🌟 2-3 weeks.

🌟 Build a network with people in your industry.

🌟 Work on what you care about.

🌟 "I built a project with Miro's Head of Brand Marketing."

🌟 Fill out a 3-minute application and start building within the week.

background

SUCCESS STORY

Hired by a Silicon Valley company

Celine Francisco

// was in working in public relations

// created a social media project with UpNext

// got introduced to a San Francisco-based company through our community

// now working as a marketing services officer

BUILD MEANINGFUL EXPERIENCE

Why work on this?

βœ… Show employers what you can do

Build outputs you can add to your resume or portfolio.

βœ… Know if you're getting it right

Work closely with a project mentor who evaluates your progress and output.

βœ… Grow your network

Collaborate with project mentors from different roles and industries.

βœ… Explore your curiosity

Try out a new field or career path by building.

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